Effective Frequency

O teorie recunoscuta asupra efectului publicitatii asupra consumatorului care trebuie sa vada mesajul de mai multe ori inainte de a actiona. Majoritatea advertiser-ilor doresc sa optimizeze numarul net al vizualizarilor mesajului publicitar dincolo de nivelul minim de expuneri sau OTS – ex.: 2+ sau 3+; care se crede a fi “effective reach”. Unii advertiser-i au inceput sa dezvolte “frequency corridor” ca obiectiv, prin care maximizeaza atingerea publicului tinta prin limitele unei frecvente eficace, ex.: 2-5 OTS. Effective Frequency poate fi descris ca un nivel ideal de expunere a publicului, specificat in brief-ul media sau recomandat de media planner in speranta ca va fi complementar obiectivelor de comunicare. Cea mai noua provocare pentru programarea effective frequency este recency planning(vezi: Effective Reach, Recency Planning).

Alti termeni

EAN 13 Early Adopters Early Majority Ears/Earpiece Eccentricity Economic Environment Economic Forecast Economic Order Quantity Economic Utility Economie de scara Economies of Scale Effective Frequency Effective Reach Elaboration Probes Elasticitate Elasticitate incrucisata a cererii Elasticity of Demand Electronic advertising Electronic Funds Transfer at Point of Sale Electronic Point of Sale (EPOS) System Electronic Retailing Embargo Embedding Emergency Goods Emotional Appeals in Advertising Emotional Close Emotional Risk Emotional Selling Preposition (ESP) Empathy Employee Poaching Employee Publics Empty Nesters Encirclement Attack Encoding Encouragement Probes End-user Endless Chain Method Endorsements Enterprise Competitors Entertainment Marketing Envelopes and Stubby Pencil Environment Environmental Forecasting Environmental Scanning Equipment-Based Services Error Rate Esantion Escalator Clause Ethical Marketing Eticheta European Economic Community Evaluative Criteria Evaluative Probes Evenimente speciale Evidentierea ofertei Evoked Set Exchange Exclusive Agreements Exclusive Assortment Exclusive Dealing Agreement Exclusive Distribution Exclusive Readers Exclusive Sales Territory Expectancy-Value Model (of Brand Evaluation) Expense Account Expense Quota Experience Curve Experience Curve Pricing Experimental Research Method Experimental Variables Exploratory Research Exponential Smoothing Export Marketing Export-Import Agent Expozitie comerciala Express Warranty Expressive (Social Style) Extension Approach to Pricing Extensive Problem Solving External Analysis External Marketing Environment External Stimuli Extranet Extrinsic Rewards Eye Pupil Dilation Test Eye tracking
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