Fisier al clientelei

Ansamblu coerent, ordonat si accesibil de informatii cu scop comercial (baze de date comerciale pentru societatile de marketing direct), cuprinzand: nume si adrese de clienti actuali sau potentiali, informatii generale si particulare (zi de nastere, situatie familiala si profesionala, nevoi exprimate s.a.), informatii legate de comportamentul de cumparare (un istoric al cumpararilor efectuate, tipul, volumul, frecventa achizitiilor etc).

Calitatea comerciala a unui fisier al clientelei este legata de continut (natura si originea informatiilor, fiabilitate, date actualizate etc), precum si de posibilitatile de exploatare computerizata (criterii multiple de aranjare, identificare, selectare). Crearea, utilizarea, vanzarea sau inchirierea fisierelor este necesar sa fie reglementate prin lege.

Alti termeni

Face Validity Face-to-Face Selling Facilitating Channel Institution Facings Factor Analysis Factory Outlet Factory pack Fad Fake Interview Familiarity Scale Family Brand Family Life Cycle Fashion FAST Marketing Fast Moving Consumer Goods Favorability Scale Fear Appeals in Advertising Feature Modification Features Features and Benefits Selling Feedback Fictitious Pricing Fidelitate a clientelei fata de marca Field Marketing Field Sales Manager Field Selling Fighting Brand Film comercial Financial Resources Financial Risk Fishyback Fisier al clientelei Fixed Position Fixed-Sum-Per-Unit Flag Flanker Brand Flanking Attack Flanking Defence Flashy advertising Flat rate Flexible Pricing Flight Flighting Floating Time Fluctuating Demand Fly Posting FM (Press) Focus Group Follow-the-Leader Pricing Strategy Follow-Up Forecasting Foreground Radio Foreign Market Entry Foreseeability Doctrine Form Utility Formal Training Format Format de incercare Format special Formula Marketing Forta de vanzare Forward Buy Forward Integration Four Ms Four Ps Fractional Page Fragmentation Franchising Franciza Free Associations Free Market Free Merchandise Free-alongside-Ship Pricing Free-Form Presentation Free-in-Store Pricing Free-In-The-Mail Premium Free-on-Board Pricing Free-Standing Inserts Free-Standing Retailer Freight Absorption Pricing Freight Charges Freight Forwarders Frequency Frequency Distribution Frequency of Insertion (or Spots) Freudian Motivation Theory Fringe Benefits Fringe time Front Page Solus Front-of-Counter Front-Weight FSI Full position Full-Cost Pricing Full-Line Department Store Full-Line Strategy Full-Service Advertising Agency Full-Service Research Supplier Full-Service Wholesaler Functional Costs Functional Discount Functional Organisation Functional Wholesalers
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