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Group Influences

Membrii unei familii, persoane cu acelasi statut, lideri de opinie etc, care au un efect asupra comportamentului de cumparare a consumatorului. Vezi Reference Groups (grupuri de referinta); Aspirational Reference Groups (grup aspirational de referinta); Contactual Reference Groups (grup contractual de referinta); Membership Reference Groups (grup de referinta careia persoana apartine).

Alti termeni

Galerie comerciala Galvanic Skin Response Galvanometer Gama sortimentala Gatefold Gatekeepers General Electric Strategic Business Portfolio Planning Grid General Public Generic Brand Generic Competitors Generic Products Geocentric Approach to Pricing Geocentrism Geodemographics Geographic Deployment Geographic Market Concentration Geographic Organisation Geographic Segmentation Geographic Variables Geographical Pricing Global Brands Go Error Goals Goods-Services Continuum Goodwill Government Markets Grade Label Greeter Gross audience Gross Contacts Gross impressions Gross Margin Quota Gross National Product Gross Profit Gross Rating Points Gross Sales Gross … Group Influences Group Prospecting Group Sales Training Group Selling Growth Stage of Product Life Cycle Growth Strategies GRP GRPs Guarantee Guaranteed Price Guerrilla Marketing Guided Dreams Gutter

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