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GRPs

Metoda de masurare al numarului total de expuneri al publicului tinta la mesajul publicitar in timpul campaniei. GRPs sunt vizualizari ale reclamei exprimate in procente. Formula: 100 x (numarul total de afisari impartit la numarul oamenilor care alcatuiesc publcul tinta). GRP se poate calcula si inmultind rating-ul net % cu media OTS. Totalurile GRP depasesc in mod frecvent 100 datorita expunerilor multiple la reclama si a acelorasi oameni(vezi: Average Frequency, Impressions, GRP, Gross …, Net …, Net Reach, OTS/OTH, Target Audience, Target Audience Population).

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