Dictionar » Dictionar de Marketing si Advertising

Hits

Pe un site, un hit este un singur document cerut de utilizator, inregistrat automat in log file-ul server-ului site-ului respectiv. Hit-urile includ cereri pentru documente HTML, imagini, sunete, videoclipuri si alte tipuri de documente. De vreme ce cererea unei singure pagini de web adduce cu sine mai multe documente distincte – de exemplu, cautarea unei pagini HTML poate adduce cu sine 10 imagini grafice si in log for fi inregistrate 11 – numarul de hits de pe un site nu indica numarul publicului. Afisarile de pagina sau de bannere au inlocuit hit-urile ca metode principale de masurare a publicului in advertising-ul pe web(vezi: Banner Impressions, HTML, Log File, Page Impressions, Server, WWW, Web Page, Web Site).

Alti termeni

Habitual Decision Making Halftone Halo Halo Effect Halo Targeting Harta perceptiilor Harvest Strategy Head hunting Head-to-Head Competition Hedonists Herzberg's Theory of Motivation Heterogeneous Shopping Goods Hiatus Hidden Objection Hierarchy of Effects Models High-Contact Retailing High-Involvement Products High-Price Strategy Historical Analogy Hits Ho-Hum Products Hoisting the Flag Hold Strategy Holding Costs Holding power Holdover audience Home Shopping Homogeneous Shopping Goods Horizontal Channel Conflict Horizontal Co-Operative Advertising Horizontal discount Horizontal Diversification Horizontal Integration Horizontal Market Horizontal Marketing Management Horizontal Price Fixing Horizontal Publication Hot line House agency House organ House to House Distribution Households using television (HUT) Hypermarket Hyperstitials Hypertext
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