Impressions

Numite de asemenea si contacts, impacts si messages, o afisare(impression) reprezinta o singura expunere unei reclame in fata unui singur individ. O afisare(impression) reprezinta intr-o cercetare numarul de afisari pe care sustine o persoana ca le-a vazut/auzit. Doua afisari se pot calcula in functie de o singura persoana care a vazut/auzit o reclama de doua ori sau in functie de doua persoane care au vazut/auzit o reclama in acelsai timp. Afisarile pot fi adunate si se face un total al unei campanii publicitare. De exemplu, daca o campanie a atins 20 de milioane de afisari in randul adultilor, inseamna ca a fost vazut de 20 milioane de ori de catre adulti. Pot fi 20 de spoturi, fiecare vizionate de 20 de milioane de adulti sau 200 de spoturi vazute de 100000 de adulti. In ambele cazuri – si alte permutari sunt posibile – rezultatul este de 20 de milioane de afisari/impressions/contacts/impacts. Totalul afisarilor reprezinta astfel ce segment din publicul tinta a vazut/auzit o reclama intr-o perioada de timp si de cate ori. Afisarile sunt masurari brute/gross, reflectand faptul ca includ dubluri(vezi: Average Frequency, Duplication, Gross …, OTS/OTH, Target Audience, Target Audience Population).

Alti termeni

I-Candy I-mall Iceberg Principle Idea Marketing Ideal Brand Model Identitatea marcii IFC/IBC Image Differentiation Image Oriented Change Strategy Image Oriented Maintenance Strategy Image Persistence Image Utility Imagery Imagine de marca Impact Implementation Import Quota Impressions Imprimat publicitar distribuit prin posta Imprimat publicitar fara adresa Impulse Buying Impulse Goods In-Charge Date In-Home readers In-Magazine Recognition Tests In-Pack Premium In-Store Media In-Suppliers In-Tab sample Inbound Telemarketing Incentive Marketing Incentives Incercare gratuita Incheiere Incoterms Incremental Approach (to Calculating Salesforce Size) Incremental-Cost Pricing Independent contractor Independent station Indirect Competition Indirect Competitive Advertising Indirect Costs Individual Brand Industrial advertising Industrial Buyer Behaviour Industrial Buyers Industrial Distributor Industrial Goods Industrial Marketing Industrial Packaging Industrial Product Classes Industrial Selling Inelasticity of Demand Inept Set Inert Set Inertia Buying Inertia Selling Inflation Infomercials Informal Marketing Organisation Informare la locul de vanzare Informatii de marketing Informatii primare Informatii secundare Information Flow Information Oriented Change Strategy Information Oriented Maintenance Strategy Information Utility Informational Influence Informational Label Informative Advertising Informed Judgement Techniques Innovation Innovators Inseparability Insert Insertion Date Inside Order-Taker Installations Instant-win Institutional Advertising Institutional Market Intaglio Intangibility Intangible Product Attributes Integrated Marketing Communication (IMC) Integrative Growth Intensive Distribution Intensive Growth Inter-type Channel Conflict Interactive Media Intermodal Transportation Internal Data Internal Information Search Internal Marketing International Marketing Interstitials Interview Study Interviewer Bias Interviu Intraorganisational Environment Intrebare cu variante multiple de raspuns Intrebare deschisa Intrebare inchisa Introductory Stage of Product Life Cycle Invalid Objection Inventory Inventory Management Inventory Remarketing Invitatie la evenimente IP Address ISBN Island display Island Site ISO 9000 Isolation Effect Issue Life
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