Dictionar » Dictionar de Marketing si Advertising

Joint Venture

Metoda de reducere a riscurilor in care doua firme isi combina fortele de productie sau promoveaza impreuna un produs; metoda de penetrare a unei pieti straine in care firma colaboreaza cu o companie locala sub forma unui parteneriat, cu scopul producerii si promovarii produsului pe piata respectiva.

Alti termeni

Jingle JIT Joc comercial Joint Demand Joint Venture Jolly-pack Judgment Sample Jumble display Jumbo pack Junior Page Jury of Executive Opinion Just-In-Time Inventory System Just-In-Time Purchasing Juxtaposition
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