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Lexicographic Model (of Brand Evaluation)

Model folosit in studiul consumatorului aflat in procesul de luare a deciziei si de evaluare a alternativelor; ideea conform careia daca doua produse sunt egale in ceea ce priveste cel mai important atribut, atunci consumatorul va compara urmatorul atribut ca importanta, si daca si acesta este gasit in mod egal la ambele produse, va trece la urmatorul atribut ca importanta, si asa mai departe. In concluzie, decizia de achizitie este luata cand unul dintre produse contine intr-o mai mare masura un atribut decat rivalul sau. Alte modele de evaluare a brandului sunt modelul expectantei de valoare, modelul brandului ideal, modelul conjunctiv, modelul disjunctiv si modelul determinantei

Alti termeni

Label Labelling Laggards Lagged Response Lansare a unui produs nou Lant de magazine Late Majority Latent Demand Layout Lead Generation Leading Learning Learning Curve Leasing Leave-behind Legal and Political Environment Less-Than-Carload Freight Rate Lexicographic Model (of Brand Evaluation) Licensed Characters Licensed Product Strategy Licensing Licentiere Lichidare a stocului de marfa Lider de piata Life Cycle Cost Life Stage Buying Power Segmentation Lifestyle Lifestyle Segmentation Likert Scale Limbaj al culorilor Limited Problem Solving Limited-Line Retailer Limited-Line Strategy Limited-Service Research Supplier Limited-Service Wholesaler Linage Line Organisation Lineaire Linie de produs Linie verde Liquidity List Brokers List Price Loading Objective Local Buy Logistica de distributie Logistical Costs Logistical Functions Logistics Logo Logotip Long-Run Average Cost Loss Leader Pricing Loss-leader Lost Account Ratio Lot de produse Loterie publicitara Lottery Low-Involvement Products Loyalty Objective
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