Mailing

Actiune comerciala/campanie publicitara (de prospectare si vanzare) prin posta - primul suport, sub raport istoric, utilizat in marketing direct. Cumparatorii achizitioneaza prin posta un produs raspunzand unui mesaj publicitar media de prezentare si vanzare sau unei actiuni de publicitate directa (ce include un ansamblu de elemente scrise, respectiv: o scrisoare comerciala personalizata, un suport promotional vizual - pliant, brosura, catalog - un bon de comanda si un plic timbrat pentru raspuns). Este folosit pe larg si de publicatiile de presa pentru incheierea de abonamente - sub forma unor oferte promotionale (cu reducere de pret). Video-mailing: tehnica constand in conceptia, productia si expedierea (prin posta) a unui material/mesaj promotional utilizand drept suport o caseta video sau DVD-Rom, in scopul prezentarii spre vizionare a unei marci (tehnica folosita pentru autoturisme, mobilier, oferte imobiliare s.a.). V. vanzare prin posta, VPC.

Actiune de tiparire si expediere automata de scrisori comerciale personalizate (fr. - ciblage nominatif), folosind un fisier al clientelei.

Alti termeni

Macro-environment Macromarketing Macromodel Macrosegmentation Mail Order House Mail Order Selling Mail Order Wholesalers Mail Surveys Mailing Maintenance Marketing Maintenance Selling Maintenance Strategy Major Equipment Majority Fallacy Make-Good Mall Mall Intercept Management by Objectives Managerial Judgement Manchester Man Manipulative Selling Techniques Manufacturer's Brand Manufacturers' Agent Marca Marca de comert Marca de fabrica Marca distribuitorului Marca dubla Marca generica Marca inregistrata Marca umbrela Marcare Marginal Analysis Marginal Cost Marginal Profit Marginal Revenue Marital Status Mark-Down Mark-Down Ratio Mark-Up Mark-Up Ratio Market Market Attractiveness Market Broadening Market Challenger Market Development Market Diversification Market Driven Economy Market Dynamics Market Entry Market Entry Barrier Market Expansion Market Factor Market Follower Market Forecast Market Growth Rate Market Index Market Leader Market Minimum Market Niche Market Opportunity Market Opportunity Evaluation Market Penetration Market Penetration Pricing Market Positioning Market Potential Market Research Market Segment Market Segment Expansion Strategy Market Segmentation Market Segmentation Organisation Market Share Market Share Protection Strategy Market Skimming Pricing Market Testing Market-Based Marketing Organisation Marketing Marketing Advantage Marketing Audit Marketing Budget Marketing Channels Marketing Communications Marketing Concept Marketing Consultants Marketing Control Marketing Controller Marketing Cost Analysis Marketing Database Marketing de nisa Marketing Department Marketing Department Marketing Marketing diferentiat Marketing direct Marketing Environment Marketing Era Marketing Ethics Marketing Expense-To-Sales Ratio Marketing Implementation Marketing Intelligence Marketing Intermediaries Marketing Management Marketing Models Marketing nediferentiat Marketing Objectives Marketing Opportunities Marketing Opportunity Analysis Marketing Organisation Marketing Plan Marketing Planning Process Marketing politic Marketing prin Internet Marketing Program Marketing Research Marketing Research Brief Marketing Research Objectives Marketing Research-To-Sales Ratio Marketing Services Marketing Services Agencies Marketing Strategy Marketing Synergy Marketing-mix Marketing-Oriented Company Maslow's Hierarchy of Needs Maslow's Theory of Motivation Mass Marketing Mass Media Advertising Masthead Material Management Materials Handling Mecenat Media Media Agency Media Dependent Media Independent Media Plan Media planner Media planning Media selection Media Vehicle Merchandising Mercurial MicroSites Mix de comunicare sau promotional Mostra comerciala Multichotomous Question Multidimensional Scaling Multiform Corporations Multilevel In-Depth Selling Multilevel Marketing Multimodal Transportation Multinational Corporation Multiple Channel System Multiple Exchanges Multiple Marketing Channels Multiple Niching Multiple Packaging Multiple Publics Multiple Segmentation Approach Multiple Sourcing Multiple Unit Pricing Mummy Dust
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