Marketing prin Internet

Ansamblu de activitati de marketing care se deruleaza prin Internet; vector comercial nou, multimedia international, acesta include:

vanzari electronice - catalog virtual, baze de date interactive, cyber-mall, online credit cards, plati electronice, marketing direct, virtual business s.a.;

publicitate electronica - site-uri web de promovare a produselor si serviciilor firmei (web advertising), unde pot fi plasate mesaje informative, ilustratii, sloganuri, imagini in miscare, advertising jingles, teasers, pot fi culese adrese de e-mail, comenzi, reactii ale pietei etc;

activitati de relatii publice pe Internet - adresa e-mail si pagini web interactive proprii, actiuni de sponsorizare, mecenat, press release, videoconferinte (cu prezentarea materialelor), webzine comercial, online newsletter s.a.;

cercetari de marketing online - sondaj online, grupuri focus (web chat) etc.

Acest nou canal media prezinta o serie de particularitati:

-  informatiile comerciale ajung foarte rapid la utilizatori; cantitatea de informatii comerciale interactive online este foarte mare, accesibila unei audiente largi si foarte perisabile (se schimba rapid);

-   ritmul rapid de innoire a echipamentelor, programelor, serviciilor etc. diversifica oferta si amplifica concurenta;

-  urmareste impingerea audientei catre site-ul comercial web (strategie pull), cauta sa incite, sa pastreze utilizatorii (acestia isi pot crea propriul site web, interactiv) etc.

O cerinta a activitati de marketing pe Internet consta in atragerea clientilor potentiali prin oferte tentante (gratuite) si credibile, informatii de actualitate s.a.

Alti termeni

Macro-environment Macromarketing Macromodel Macrosegmentation Mail Order House Mail Order Selling Mail Order Wholesalers Mail Surveys Mailing Maintenance Marketing Maintenance Selling Maintenance Strategy Major Equipment Majority Fallacy Make-Good Mall Mall Intercept Management by Objectives Managerial Judgement Manchester Man Manipulative Selling Techniques Manufacturer's Brand Manufacturers' Agent Marca Marca de comert Marca de fabrica Marca distribuitorului Marca dubla Marca generica Marca inregistrata Marca umbrela Marcare Marginal Analysis Marginal Cost Marginal Profit Marginal Revenue Marital Status Mark-Down Mark-Down Ratio Mark-Up Mark-Up Ratio Market Market Attractiveness Market Broadening Market Challenger Market Development Market Diversification Market Driven Economy Market Dynamics Market Entry Market Entry Barrier Market Expansion Market Factor Market Follower Market Forecast Market Growth Rate Market Index Market Leader Market Minimum Market Niche Market Opportunity Market Opportunity Evaluation Market Penetration Market Penetration Pricing Market Positioning Market Potential Market Research Market Segment Market Segment Expansion Strategy Market Segmentation Market Segmentation Organisation Market Share Market Share Protection Strategy Market Skimming Pricing Market Testing Market-Based Marketing Organisation Marketing Marketing Advantage Marketing Audit Marketing Budget Marketing Channels Marketing Communications Marketing Concept Marketing Consultants Marketing Control Marketing Controller Marketing Cost Analysis Marketing Database Marketing de nisa Marketing Department Marketing Department Marketing Marketing diferentiat Marketing direct Marketing Environment Marketing Era Marketing Ethics Marketing Expense-To-Sales Ratio Marketing Implementation Marketing Intelligence Marketing Intermediaries Marketing Management Marketing Models Marketing nediferentiat Marketing Objectives Marketing Opportunities Marketing Opportunity Analysis Marketing Organisation Marketing Plan Marketing Planning Process Marketing politic Marketing prin Internet Marketing Program Marketing Research Marketing Research Brief Marketing Research Objectives Marketing Research-To-Sales Ratio Marketing Services Marketing Services Agencies Marketing Strategy Marketing Synergy Marketing-mix Marketing-Oriented Company Maslow's Hierarchy of Needs Maslow's Theory of Motivation Mass Marketing Mass Media Advertising Masthead Material Management Materials Handling Mecenat Media Media Agency Media Dependent Media Independent Media Plan Media planner Media planning Media selection Media Vehicle Merchandising Mercurial MicroSites Mix de comunicare sau promotional Mostra comerciala Multichotomous Question Multidimensional Scaling Multiform Corporations Multilevel In-Depth Selling Multilevel Marketing Multimodal Transportation Multinational Corporation Multiple Channel System Multiple Exchanges Multiple Marketing Channels Multiple Niching Multiple Packaging Multiple Publics Multiple Segmentation Approach Multiple Sourcing Multiple Unit Pricing Mummy Dust
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