Dictionar » Dictionar de Marketing si Advertising

Net Reach

Numarul de indivizi din publicul tinta care au avut ocazia sa vada cel putin o reclama a campaniei. Net reach/Acoperirea Neta ia in considerare o acoperire de 1+. Numarul programelor sau a segementelor din zi(daypart), publicatii pe care trebuie sa le fi citit sau vazut pentru a se considera ca cineva a fost atins/reached poate fi un numar stability prin varate modalitati, dar de obicei este de 3 minute consecutive dintr-un pogram sau dintr-un segment de zi si citire, frunzarirea unei publicatii. Acoperirea neta/net reach poate fi exprimata in secunde sau in procente din publicul tinta. Varianta procentuala se calculeaza astfel: GRP-urile sunt impartite la nedia OTS . Calculul in secunde: numarul brut al afisarilor impartit la media OTS(vezi: Average Frequency, Impressions, Net …, OTS/OTH, Target Audience Population).

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Narrowcasting National Accounts National Introduction National Marketing Manager National Sales Manager Natural Delivery Near Video-on-Demand Near-Pack Premium Need Objection Needs Negative Demand Negotiated Contract Negotiated Price Negotiated Rate Net Paid Circulation Net Reach Net … Networking New Account-Conversion Ratio New Product Committee New Product Department New Product Development New Product Duplication New Task Buying New-To-The-World Products Newsletter Niche Marketing Nichemanship Nisa de piata NM No-Need Objection Noise Non-Bleed Non-Cumulative Quantity Discount Non-Family Households Non-Manipulative Selling Techniques Non-Packaged Goods Non-Price Competition Non-probability Sample Non-probability Sampling Non-Profit Marketing Non-Profit Organisations Non-Store Retailing Nonconsumator absolut Nonconsumator relativ Nonverbal Communication Normative Influence Notorietate a marcii Nume de marca/comercial Nume generic Numele termenului Nutritional Labelling
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