Test de marketing

Activitate avand ca scop verificarea gradului de acceptare, a intentiilor de cumparare, a perceptiilor, a atitudinilor, a opiniilor consumatorilor reali/potentiali, in baza unui experiment efectuat pe un esantion reprezentativ din populatia-tinta. Actiunea de testare are in vedere variabilele mixului (produs, pret, distributie, mix promotional), precum si domeniul pietei, comportamentul si motivatiile de cumparare etc.

Spre exemplu, un test de produs - efectuat, cel mai frecvent, la lansarea unui produs nou (fr. - test d'un produit nouveau) vizeaza comercializarea produsului pe scara limitata, o perioada de timp determinata, pe piete reprezentative (test de magazin, test de oras sau test zonal), stabilindu-se cele mai adecvate variante privind forma, marimea, greutatea, culoarea, designul ambalajului etc, astfel incat acesta sa fie bine primit de consumatori (V. incercare gratuita). Alte teste legate de produs: test de concept (engl. - concept testing), test de acceptabilitate, test de ambalaj, test de nume, test privind imaginea de marca etc.

Alti termeni

Tabloid Tactic Tactical Planning Tactile Communication Tag line Tamper-Proofing Tangible Product Attributes Tangible Symbol Target Audience Target Audience Population Target Audience Rating Points Target Margin on Sales Target Market Target Price Target Public Target Return on Investment Target Return Pricing Targeted Revenue Tariff Team Selling Tear sheets Teaser Teaser campaign Teasing Technical Sales Representative Technological Environment Tehnica de comunicatie la distanta Telemarketing Telephone Interviews Teleshopping Televiziune Tema publicitara TEMPLES Terminal Market Territorialisation Test de marketing Test de piata Test de reamintire Test Market Testimonial Testimonials Tetra pack Theater testing Themed Break Third-Line Forcing Thought-Leader Survey Thrust Marketing Thumbnail Tie-In Arrangements Time Analysis Time Management Time Prices Time Utility Time-Efficient Retailing Time-Shift Viewing Timing Objection Tinta de piata Tintire Tip-On Title Flow Tombola Ton al unui mesaj publicitar Top & Tail Top-Down Approach to Planning Top-Down Approach to Promotion Budgeting Top-Down Approach to Sales Forecasting Total Costs Tracking studies Trade advertising Trade Barriers Trade character Trade Discount Trade name Trade Practices Act Trade Practices Commission Trade Publications Trade Sales Promotion Trade Selling Trade Show Trade stimulants Trademark Trader Traders Trading Areas Trading Down Trading Stamps Trading Up Traffic Builder Traffic Count Trafic al clientelei Transactional Functions Transfer Price Transit advertising Trend Analysis Trial Close Trial Objective Trickle-Across Concept Trickle-Down Concept Trickle-Up Concept Trim size TRP Try-On-For-Size Method Turnover Tweenagers Two Level Channel Two-Way Stretching Tying Contract
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
 
 
 
 
 

CE RECOMANDA PRIETENII TAI PE FACEBOOK

Strategy & Technology: PUBLYO
Marketing & Sales: Q2M
Comandati acum o campanie publicitara pe acest site!