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Umbrella Pricing

Metoda uzuala de stabilire a pretului in pietele oligopolistice in care firmele mari, care tin preturile ridicate, creeaza spatiu pentru companiile mai mici sa opereze profitabil. Vezi Keep-out Pricing.

Alti termeni

Ullage Umbrella Pricing Unaided Recall Test Unbundling Unfair advertising Unipole Unique Selling Proposition Unit Pricing Universal Product Code Universality Unmentionables Unpaid copies Unplanned Cannibalisation Unsought Goods Up-front buys UPC Upfront(Buying) Upmarket Upside Elasticity Upside Inelasticity Upward Stretching URL Usage Rate Users USP Utility
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