Dictionar » Dictionar de Marketing si Advertising

Unaided Recall Test

Metoda de evaluare a eficientei advertisingului recent dezvoltat de o companie; fara ajutorul cercetatorului, respondentii selectati dintr-o piata targetata trebui sa isi aduca aminte ce spoturi au vazut sau au auzit recent. Vezi Aided Recall Test, Recall Test.

Alti termeni

Ullage Umbrella Pricing Unaided Recall Test Unbundling Unfair advertising Unipole Unique Selling Proposition Unit Pricing Universal Product Code Universality Unmentionables Unpaid copies Unplanned Cannibalisation Unsought Goods Up-front buys UPC Upfront(Buying) Upmarket Upside Elasticity Upside Inelasticity Upward Stretching URL Usage Rate Users USP Utility
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