Dictionar » Dictionar de Marketing si Advertising

Unbundling

Eliminarea unuia sau mai multor elemente din oferta de produse a unei firme; de exemplu, o firma care vinde computere poate sa renunte la a mai oferi servicii de training la fiecare computer vandut si sa inceapa sa vanda acest serviciu separat. Vezi Bundling.

Alti termeni

Ullage Umbrella Pricing Unaided Recall Test Unbundling Unfair advertising Unipole Unique Selling Proposition Unit Pricing Universal Product Code Universality Unmentionables Unpaid copies Unplanned Cannibalisation Unsought Goods Up-front buys UPC Upfront(Buying) Upmarket Upside Elasticity Upside Inelasticity Upward Stretching URL Usage Rate Users USP Utility
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