Dictionar » Dictionar de Marketing si Advertising

Unsought Goods

Categorie de produse si servicii de care consumatorul nu este constient sau la care nu doreste sa se gandeasca; exemple des citate in acest caz includ locurile din cimitir, enciclopedii, asigurari de viata. Vezi Convenience Goods, Shopping Goods, Specially Goods.

Alti termeni

Ullage Umbrella Pricing Unaided Recall Test Unbundling Unfair advertising Unipole Unique Selling Proposition Unit Pricing Universal Product Code Universality Unmentionables Unpaid copies Unplanned Cannibalisation Unsought Goods Up-front buys UPC Upfront(Buying) Upmarket Upside Elasticity Upside Inelasticity Upward Stretching URL Usage Rate Users USP Utility
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