Dictionar » Dictionar de Marketing si Advertising

Upside Inelasticity

Termen folosit cu referire la sensibilitatea consumatrilor la cresterea pretului unui anumitprodus; inelasticitatea de crestere este un indiciu al faptului ca desi pretul va creste, cererea va ramane constanta. Vezi Upside Elasticity; Downside Elasticity; Downside Inelasticity.

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Ullage Umbrella Pricing Unaided Recall Test Unbundling Unfair advertising Unipole Unique Selling Proposition Unit Pricing Universal Product Code Universality Unmentionables Unpaid copies Unplanned Cannibalisation Unsought Goods Up-front buys UPC Upfront(Buying) Upmarket Upside Elasticity Upside Inelasticity Upward Stretching URL Usage Rate Users USP Utility
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