Dictionar » Dictionar de Marketing si Advertising

Utility

Calitatea inerenta sau abilitatea unui produs de a satisface o dorinta. Vezi Economic Utility (utilitatea economica); Form Utility (utilitatea formei); Information and Image Utility (utilitatea de informatie si imagine); Place Utility (utilitatea de spatiu); Time Utility (utilitatea de timp); Possession Utility (utilitatea posesiei).

Alti termeni

Ullage Umbrella Pricing Unaided Recall Test Unbundling Unfair advertising Unipole Unique Selling Proposition Unit Pricing Universal Product Code Universality Unmentionables Unpaid copies Unplanned Cannibalisation Unsought Goods Up-front buys UPC Upfront(Buying) Upmarket Upside Elasticity Upside Inelasticity Upward Stretching URL Usage Rate Users USP Utility
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