Dictionar » Dictionar de Marketing si Advertising

Vertical Integration

O strategie de dezvoltare in care compania adauga noi facilitati la nivelurile de fabricatie sau de distributie; integrarea verticala se poate prin expansiune sau prin contragere. Se mai numeste si Vertical Diversification (diversificare verticala). Vezi Backward Integration; Forward Inegration, Horizontal Integration.

Alti termeni

Vaca de muls VAI Valid Objection Validity VALS Value Analysis Value and Life Style System (VALS) Value Pricing Value Proposition Value Retailing Value-Added Consumer Orientation Value-Added Tax Value-Added Wholesaling Values Vampiring Vanzare "flash" Vanzare agresiva Vanzare conditionata Vanzare cu prima Vanzare de lichidare Vanzare de soldare Vanzare directa Vanzare in pierdere Vanzare in rate Vanzare in sistem piramidal Vanzare la bucata Vanzare la distanta Vanzare la domiciliu Vanzare la pretul producatorului Vanzare prin catalog Vanzare prin corespondenta Vanzare prin posta Vanzare prin telefon Vanzari grupate Vanzari legate Variability Variable Costs Variety Seeking Decisions Vehicle Vehicle Velox Vending Machine Vendor Analysis Vendor Loyalty Vendor Selection Strategy Venture Team Vertical Channel Conflict Vertical Co-operative Advertising Vertical Decisions Vertical discount Vertical Integration Vertical Market Vertical Marketing System Vertical Price Fixing Vertical Publication Vertical publications Videotex Viral Marketing VMS Voice-Over Voice-pitch analysis (VOPAN) Voiceover Voidage Volume Analysis Volume Discount Volume Segmentation Volumetrics Voluntary Chain Voucher Voucher
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