Best-selling life insurance in 2009

Financial plans for children were the best-selling products of ING Asigurari de Viata, life insurance market leader. These plans make up 29 percent of ING’s portfolio of new contracts in 2009, followed by savings and protection plans, each with one quarter of new sales.

“I have noticed increased interest in protection products and those offering guarantees. At the same time, clients are showing less appetite for products with an investment component, and especially with single premium,” the General Manager of ING Asigurari de Viata, Cornelia Coman, said.

The Generali Asigurari company registered a significant annual increase in group insurances, of 36.6 percent, in the first six months of 2009. Thus, subscriptions on this line of business soared to RON 13.7 million in H1 2009 from RON 10 mln in June 2008. Generali Asigurari officials indicated that this evolution is due to the renewal of most contracts for this type of insurance and the increase in the number of new clients.

Theodor Alexandrescu, General Manager of AIG Life, said that individual policies with guaranteed amounts make up the largest share of the new sales (90 percent). “Practically speaking, pure protection insurances make up 15 percent, while the mixed life insurance with guaranteed amounts represent 75 percent,” Alexandrescu said.

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