Monopoly screens are now speaking French in 100 pastry shops. According to the company’s General Manager, Gabriel Faflei, the potential is huge: France has over 36,000 pastry shops. Monopoly Media’s local partner is Cigale TV, with the contract signed for three years, and worth some €500,000.
The significant element called potential is the French digital signage market, which has not yet been exploited. “It is a fantastic niche. We are talking about a market which has ten times the value of the Romanian market,” Faflei said. Moreover, Monopoly is getting closer to its strategic objective of positioning itself in the center of Europe.
The business of the Monopoly Media indoor advertising and digital signage company amounted to €3.4 million in 2008, above initial estimates, Faflei told Business Standard. Referring to the firm’s evolution in 2009, Monopoly wants to grow in spite of the crisis. The General Manager estimates a 10-20 percent increase in turnover for this year, but adds that the major accomplishment is foreign business. “The year 2010 will be a good one for us, and revenues from newly attracted business will begin to show as of this October,” Faflei said .
Monopoly Media’s competitors include Indoor Media, Oops Media, Sugar Media, Brand Management, and Elevate. The value of the Romanian indoor advertising market was estimated at €6 million in 2008.
