A treia cea mai scumpă fotografie din lume este cea a lui Richard Prince, care a fost cumpărată cu 3,4 milioane de euro la o licitaţie organizată de Sotheby în noimebrie 2007, la New York.
Fotografia face parte dintr-o serie cunoscută sub numele de Cowboy, realizată
Prince’s series known as the Cowboys, produced from 1980 to 1992, and ongoing, is his most famous group of rephotographs. Taken from Marlboro cigarette advertisements of the Marlboro Man, they represent an idealized figure of American masculinity. The Marlboro Man was the iconic equivalent of later brands like Ralph Lauren, which used the polo pony image to identify and associate its brand. „Every week. I’d see one and be like, Oh that’s mine, Thank you,” Prince stated in an interview.[10]The subjects of Prince’s rephotographs are the photos of others. He is photographing the works of other photographers, who in the case of the cowboys, had been hired by Marlboro to create images depicting cowboys.