2007: the year of profits in home appliance retail

Higher consumption in Romania and a boost in sales of LCD nd plasma TV sets – 5-6 times higher year-on-year - turned 2007 into the best year so far for home appliance retailers.

Domo, second-largest company in terms of turnover, posted a 60 percent increase in sales, and some €8.5 mln in net profits. For 2008, the company estimates some €270 mln in turnover, 40 percent higher year-on-year, and a net profit margin of 5 percent.

Average growth of the household appliance retail market is expected to increase by 25-30 percent, and the market is estimated to be worth some €1 billion.

Main players are Altex, Domo, Flamingo, and Teknosa Primex, with the top three controlling more than 65 percent of the market.