ARBOmedia will no longer sell advertising space for TV

Ana-Rita Da'Ros, ARBOmedia's Public Relations Manager, said that its collaboration with the Hallmark Channel will cease by the end of this year, and the movie channel will most likely become part of the portfolio of the Splendid Media multimedia sales house. Silviu Ispas, ARBOmedia's General Manager, indicated that, based on market research, the online-print mix can bring spectacular and expected results for the business model of a sales house.

As ARBOmedia exited the market of sales houses selling advertising space for TV, two large players remain on this market, Splendid Media and Cable Direct.