Ariel, which registered a 21.95 index, leads the QualityRate top, which evaluates the degree in which brands respond to the needs and expectations of individuals, followed by Cif, which registered an 8.12 index, and Domestos, with a 6.34 index.
In terms of age categories, Ariel maintains its leading position on the 18-25 years category, however the second and third place go to Fairy and Lenor. But on the 36-45 years category, the top positions are filled by Cif, Ariel and Axion.
“If so far we talked about a certain brand which was leader on a certain analyzed sector, now we are talking about a producer [Procter&Gamble] that is dominating the Brand Rate top, through the number of brands it has in Romania. This is also due to the continuous investment in communication,” said Marius Luican, General Manager of Reveal Marketing Research.
