Asesoft Distribution expecting one third more sales in 2008

“Asesoft Distribution proposes to reach a volume of €135 million (€91.97 mln) in 2008, meaning an increase of 30 percent over last year, with our estimate based on the fact that the market will be subject to a slight slowing this year, increasing by a mere 15 percent,” sais Iulian Stanciu, General Manager of Asesoft Distribution. He added that turnover was €6.12 million higher than initial estimates due to new products and a flexible customer relations policy.

The company plans to expand its product range in 2008, especially notebooks, printers, accessories and server components. In 2007, the company signed distribution contracts with international technology producers such as Microsoft for peripheral products, Western Digital for storage devices, BitDefender for security software, or Lite-On, the world’s largest producer of optical devices (CD/DVD-RW, Blu-ray).

Asesoft Distribution is targeting a 20 percent optical device market share, with the local market estimated at some 1.2 million units. The company also targets 10 percent of the LCD screen market through its own Horizon brand, which had 7.5 percent of the market in the third quarter of 2007.

The Romanian IT market was estimated to be worth over half a billion euro in 2007. According to market players the growth rhythm will be 25-30 percent in 2008. Main competitors are Tornado Sistems, Omnilogic, Scop Computers and Proca Romania.