Auction for BCR Erste’s PR account

The account is worth €5,000 a month. Sandra Pralong, Synergy President, said that the main reason Erste is holding the auction is the migration of Synergy Communications Manager, Alina Alexandra Costache, who managed Erste’s account to Banca Comerciala Romana (BCR), as Liaison Officer. Alina Alexandra Costache maintains the connection between Erste and BCR.

Costache confirmed that the auction is in its second phase and specific details will be made public once the auction has closed officially. According to market sources, ten agencies have registered for the auction.