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BCR media account fuels Mediaedge:cia turnover by 30%

Publicat la 17.06.2008, 21:00:00

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BCR media account fuels Mediaedge:cia turnover by 30%

MEC posted turnover worth €17.9 million in 2007 and net profit of €370,000. According to Alfacount monitoring company, BCR, part of Austrian Erste group, invested over €76 mln (gross amounts, no deductions) for advertising last year.

Among MEC’s new clients are Milupa baby food producer, Baneasa Shopping City, Beiersdorf Romania personal care product producer, Elite Romania coffee producer, IKEA, Panasonic, Michelin, Sony Ericsson, Tchibo coffee producer, Volvo, and Visa.

The team includes 30 communications specialists, who benefit from a 1,200 hour training program, 50 hours of which are international training. The agency’s investment to train its specialist teams is estimated by officials to cost €150,000 this year.

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