TVR 1 ranked sixth in July, with an average audience of 0.7 percent. The live transmissions from the Olympic Games were not during prime time, but in the morning, due to the time difference.
The figures do not include the last three days of the Olympics or the closing ceremony, which could raise the percentage even further. Radu Budes, Executive Manager of Splendid Media, the agency that manages advertising space for public TV channels, said the space was sold out. Budes had indicated prior to the Olympics that advertising prices would rise 30 percent.
Liviu Boitan, Research & Strategy Coordinator of MediaCom Romania advertising agency, estimated before Beijing 2008 that public television could earn €1.5 million from advertising during the live transmissions.
The national television transmitted over 320 hours of live coverage at the Olympics through its two channels, TVR 1 and TVR 2.
