Alexandru-Bradut Ulmanu, founder of jurnalismonline.ro, explained there are presently very few blogs with sufficient readers or authority to earn money from advertising, and amounts are small. “Blogs can make money, especially since some of them have a readership which makes them attractive for advertisers,” Ulmanu said. He added that there are initiatives attempting to offer space for advertising campaigns on several blogs simultaneously, because a single blog would have a relatively low audience compared to large sites.
Several blogs together can reach a large audience, according to Ulmanu.
Moreover, many blogs are specialized, and they target a certain audience, so advertisers know exactly what category of people they reach through their advertising messages, Ulmanu explained. Cristi Manafu, owner of the manafu.blogspot.com blog, said one blogger told him he had earned €800 in one month from his blog.
The greatest profits can be made by using the Google-administered AdSense ad placement program, then by posting banners, and I don’t know how much through paid postings. I know that posting an advertisement on a blog costs between €50-100,” Manafu said.
