“The idea came after we acquired the Felacul sweet producer in Cluj. My Amylon Sibiu colleagues held talks with Kraft officials. We are waiting to see if we will become a major player on the domestic sweet market,” according to a declaration for Business Standard Constantin Boromiz, President of the Boromir Group.
There was 25 percent year-on-year growth on the Romanian sweets market in 2007, according to the Nielsen market research company, up to RON 817 million (€241 mln). Main players on the local chocolate market are Cadbury, Kraft Foods Romania, Heidi Chocolats Suisse and Supreme Chocolat.
