Boromir in sweet negotiations with Kraft

 “The idea came after we acquired the Felacul sweet producer in Cluj. My Amylon Sibiu colleagues held talks with Kraft officials. We are waiting to see if we will become a major player on the domestic sweet market,” according to a declaration for Business Standard Constantin Boromiz, President of the Boromir Group.

There was 25 percent year-on-year growth on the Romanian sweets market in 2007, according to the Nielsen market research company, up to RON 817 million (€241 mln). Main players on the local chocolate market are Cadbury, Kraft Foods Romania, Heidi Chocolats Suisse and Supreme Chocolat.