Borsec Dubbed Most Powerful Romanian Brand

Second place went to sweets brand Poiana, followed by sweets brand Kandia and cosmetics brand Gerovital. Next came the brands Dorna, BCR, La Dorna, Dacia, Plafar--new entry--and Timisoreana, the strongest beer brand in Romania.

By categories, Romania’s strongest three alcohol brands were Timisoreana, Murfatlar and Cotnari.

For food products, the top three brands were La Dorna, Napolact and Pate Sibiu.

On the personal and household care segment, the three strongest brands are Gerovital, Plafar and Farmec.

On the long term products, BCR was dubbed the most powerful brand, followed by Dacia and Romtelecom.

Among non-alcoholic beverages, Borsec is the strongest brand, followed by Dorna and Izvorul Minunilor.

Poiana is the strongest brand on the sweets segment, followed by Kandia and Primola.

This was the second edition of Brand.ro, a chart that aims to identify the most powerful Romanian brands.