The group closed 2007 with a 9.6 percent market share in terms of value. Caroli was the second-largest player on the Romanian cold meats market in terms of volume and value. Also, the company had the largest market share increase of the top ten producers.
Over €2.5 mln were earmarked to improve the company’s production capacity and for logistics development in 2007.
Caroli estimates that the Romanian cold meats industry will maintain its growth trend in the next few years, albeit at a somewhat slower pace. For 2008 the company expects a growth rate of 6-7 percent.
The group expects that middle and high segment products will be subject to significant growth. Price remains one factor that significantly influences the consumer’s decision.
