Caroli Foods targets a 15% percent market share in 3 years

The producer’s CEO, Heluk Akdemir, did not rule out an acquisition on the local market, after purchasing the two small loca Gourmet and Meteo brands that were subsequently turned into strong national brands.

The company expects some €63-64 million in turnover this year, up to 16 percent higher on 2007, almost double compared to the overall market growth. It posted €5.1 mln in profit in 2007, double year-on-year.

According to market studies, Caroli Foods ranks second on the cold meats market, both in terms of sales value and volume. Its main competitors are Cris-Tim, Aldis Calarasi, Elit and Campofrio. Some 230,000 tons of cold meats are produced in Romania annually.