The company hopes to raise its market share, even by a few percentage points, after posting an 11.5 percent share in terms of volume and 12 percent in terms of value at the end 2008.
“If companies do not compromise their profit now, when will they do this? It is irresponsible to saddle the consumer with additional costs at this time,” the producer’s Chief Executive Officer (CEO), Haluk Akdemir, told Business Standard.
“Demand dropped on the entire market in January, even for our products. Consumers are opting for less expensive products,” added Akdemir.
In the context of the crisis, Caroli has postponed its investments for this year’s second half. The company ended 2008 with RON 248 million (€67.3 mln) in turnover, and a sales volume 19 percent higher year-on-year.
