Carrefour to rebrand Artima

Carrefour Romania, the third-largest retail chain in Romania, is to rebrand the Artima supermarket network, which it acquired last year for €55 million. The average rebranding investment will amount to €300,000 for each of the 21 Artima stores. 

Carrefour representatives said the funds allocated will vary from store to store, depending on the size. The rebranding will begin this May or July, and is to be completed by the end of the year, with stores closed during the process. 

Artima, with a total sales area of 21,000 square meters, posted €89.2 million in sales in 2006, while turnover in 2007 amounted to €122.4 mln.