Company representatives indicated that the rise is also due to investments made in innovation, production and marketing, and to new products launched, one of which is Coca-Cola Zero.
Coca-Cola HBC also registered an increase in sales volume in emerging countries: , , , and
The Romanian soft drink market (including mineral water) is worth some €850 million, or 2.2 billion liters, according to companies on the market. Main players are Coca-Cola HBC, Pepsi Co, European Drinks, Romaqua, and Parmalat.
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