Coca-Cola to double its online promotion in 2008

The company is currently running two advertising campaigns for Coca-Cola and Schweppes drinks with a very important online component.

The advertising campaign for Coca-Cola is called “Fabrica de Fericire” [Ed. n. Happiness Factory). The full version of the main spot is available only on the internet, according to Bourbon. The second advertising campaign is called “Campania Schweppes Film Festival,” with full content also available only online at schhh.ro.

Coca-Cola had the fifth-largest advertising budget in rate-card promotion (gross values, no reductions), of some €158 million, according to market research company Alfa Cont monitoring.