“I think consumers are on stand-by. The cosmetics market will stagnate in this year’s first half, and will amount to 3-6 percent at most in the second half,” Ognean added.

Coty has not yet been affected by the drop in consumption and it estimates a 14 percent increase in business in the entire 2008-2009 fiscal year. Coty Romania’s portfolio includes the Adidas, Rimmel, Astor, Celine Dion, Beckham, Esprit, Kylie Minogue, Kate Moss, Pierre Cardin, and Pret-a-Porter brands.