Since late last year, several exclusive perfume shops have opened in Romania.
“Everything is being sold in Romania but, at some point you can meet someone who really knows about perfumes. The Romanian consumer is ready to move from mass products to something more special,” Paven said.
The Createur 5 D’Emotions shop, launched four months ago following an investment worth €80,000, sells the Lorenzo Villoresi, Satellite, Fior di Pelle, Etro, Mona di Orio and Costes brands. Prices range from €72 to €230. Its main competitor is Madison store, which sells Clive Christian, Annick Goutal, Creed, Ineke San Francisco, Claus Porto, Eau d’Italie, Comme des Garcons, Carthusia, and Boellis-Panama 1924. On the premium perfumes segment are also operating the chains Sephora and Ina Center-Privilege.
