“The dairy product market continues to have growth potential for the years to come, but everything depends on the impact of the crisis this year,” Delaco General Manager, Tudor Comaniciu, told Business Standard. “In terms of value, the market will register two-digit growth, similar to previous years, due to rising prices, but it will probably stagnate in terms of quality,” he added.
The company's strategy focuses on expanding its portfolio on other segments besides cheese, including fresh dairy products, and improving products that are below expectations in terms of performance, company officials said.
The expansion on the fresh products segment is likely to be made through the acquisition of a smaller producer. The budget for such a purchase amounts to €15 million, Comaniciu said.
Delaco has a 15 percent share on the cheese products market, ranking second, after market leader Hochland. Other competitors are Danone, Friesland, Albalact, LaDorna, and Covalact, on a market exceeding €1 billion.
Delaco estimates growth above market average
Publicat la 17.03.2009, 22:00:00
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