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Diverta’s first Ideea store to generate €1 mln in one year

Publicat la 15.09.2008, 21:00:00

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Diverta’s first Ideea store to generate €1 mln in one year
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IT products sales make up some 15 percent of Diverta sales, estimated to total €56 million this year.

Ideea is selling Apple products. In the following 12 months, Diverta will open a further five Ideea stores, with investments amounting to €0.5 million. “With the new brand’s development strategy, we aim to open new stores in [the cities of] Bucharest, Brasov, Constanta, Iasi, and Timisoara,” Diverta’s CEO, Dan Rosu, said.

Currently, six Apple Premium Reseller stores are operating in Romania, of which three are located in Bucharest.

 

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