IT products sales make up some 15 percent of Diverta sales, estimated to total €56 million this year.
Ideea is selling Apple products. In the following 12 months, Diverta will open a further five Ideea stores, with investments amounting to €0.5 million. “With the new brand’s development strategy, we aim to open new stores in [the cities of] Bucharest, Brasov, Constanta, Iasi, and Timisoara,” Diverta’s CEO, Dan Rosu, said.
Currently, six Apple Premium Reseller stores are operating in Romania, of which three are located in Bucharest.
