Domeniile Tohani expecting 20% growth in business in 2008

The sale of wines rose 50 percent during the winter holidays compared to any other month in 2007, according to company officials. Some 55 percent of Domeniile Tohani wines are sold in the HoReCa (hotels, restaurants and bars), while the rest is distributed through major retail chains and specialized stores. Domeniile Tohani’s main brands are Feteasca Neagra, Princiar, Negru de Tohani and Sange de Taur.

The local wine market is estimated to be worth some €450 mln. The top companies in the field are Murfatlar, Jidvei, Domeniile Tohani and Cotnari. Romanians drink an average 30 liters of wine annually, while annual beer consumption amounts to 80 liters per capita.