Domeniile Tohani posts 40% increase in sales

The company’s General Manager, Virgil Mandru, said sales were due especially to the Sange de Taur brand, launched last year.  The company’s strategy, including significant investments in technology and vineyards, is paying off, Mandru added.

Domeniile Tohani wines are sold in retail chains and the hotel, restaurant and cafe (HoReCa) segment. Some 25 percent of total production is exported.

Among the main brands produced by the company are Feteasca Neagra, Princiar, Negru de Tohani, and Sange de Taur.
The company is forecasting turnover of some €14 million by the end of 2008, some 20 percent higher year-on-year, due to investments in the distribution segment.

The local wine market is estimated to be worth some €450 million, with Murfatlar, Jidvei, Domeniile Tohani and Cotnari as main players.