Double profit for Grey due to retail and shopper marketing

Managing Director of Grey Worldwide Romania, Laura Tampa, said the increase was due to attracting new business in a field which now starts to take shape, retail and shopper marketing.

“The result was attracting a major client on this segment. On the other hand, traditional clients have diversified communication means as well as investments in this area, which lead to a significant increase in our net sales,” Laura Tampa added.

Consolidating the current business and diversifying services was one of the agency’s priorities. “A healthy agency needs to grow, to evolve. This year we have consolidated the PR and non-conventional communication sectors,” said the company’s Managing Director, adding that Grey Worldwide Romania will continue the agency’s renewal process in 2008 since “we are in a market in full growth and transformation and we believe this will stimulate our financial results.”

Among its plans for the future, the company aims to improve quality parameters and consolidate financial results.

“Things have already started to visibly change. We have recently moved in a new beautiful old building downtown, which has brought the team a new level of energy and enthusiasm. However, the investment in this new center will reflect in this year’s profit which probably will not reach the 2006 historical peak,” explained Laura Tampa.

Grey Worldwide Romania was founded in 1992 by Mihail Vartosu, who was the company’s CEO for 15 years and, at the same time, Regional CEO of the Grey Global Group in the Balkans.

Grey Worldwide Romania, part of the WPP Group, one of the world’s largest communication services groups, has a wide client portfolio, including brands such as: Golden Brau, Heineken, Kent, Dunhill, Aquafresh, Coldrex, Nokia, Pantene, Lenor, Hochland, and Romtelecom.

The subsidiary coordinates Grey Global Group communication activities in Romania, Bulgaria, Moldova, Serbia, and Montenegro.

Clients 
Grey Worldwide Romania has a wide client portfolio, including brands such as: Golden Brau, Heineken, Kent, Dunhill, Aquafresh, Coldrex, Nokia, Pantene, Lenor, Hochland, and Romtelecom.