The rapid development of the domestic construction market could bring paint and varnish producer düfa DEUTEK net sales of €30.2 million, with a €21.6 million turnover. This year’s first quarter sales exceeded €5 million, 40 percent more than in Q1 2006, Bruno Negoita, düfa General Manager for Romania told Business Standard.
‘‘The main reasons for this boost are an improvement in the distribution system, the development of the varnish market, and the optimization of the product and brand portfolio. Sales through specialty stores claim the largest percentage of total sales, of 70 percent,’‘ added Negoita. According to düfa’s General Manager exports represent a small percentage of turnover as düfa DEUTEK has just begun developing this segment of its business. As concerns investments, Negoita explained that approximately €4 million will be spent this year, 30 percent more than in 2006. ‘‘Investments will include the finalizing of projects to expand storage and production facilities, promote the portfolio, and reorganize the commercial department,’‘ added Negoita. The main competitors on the domestic market are Policolor, Fabryo and Köber, Baumit, Caparol and Henkel.
According to Bruno Negoita, düfa DEUTEK’s market share last year was about 17 percent of the paints, varnishes and plaster market, putting the company in first place. The value of this market is estimated at €120 million, calculated according to producers’ net sales. düfa DEUTEK was established in 1997, initially as düfa Romania. Following the takeover by the Advent International investment fund in 2005, düfa Romania rebranded to düfa - DEUTEK.
