Euro 2008 increases Carlsberg market share by 25 percent

Carlsberg is the official sponsor of Euro 2008, which will contribute substantially to its market share and sales volume. “Carlsberg Romania sales were 10 percent higher in 2007 year-on-year. Due to Euro 2008 we estimate that our sales volume will increase 30-35 percent in June compared to last year, and by the end of 2008 we expect a 25 percent increase year-on-year,” said Catalin Ignat, Marketing Vice-President URBB.

URBB is also known as Tuborg Romania, subsidiary of Danish brewer Carlsberg Breweries, one of the international leaders. The value of the domestic beer market is estimated at some €1 billion, and top competitors are multinationals Heineken, InBev, Ursus Breweries and URBB, as well as local producers European Foods, Bere Mures and Bermas Suceava.