According to Ovidiu Buluc, President of Farmexim, the company succeeded in expanding its over-the-counter (OTC) product portfolio with Bayer and GSK products, previously distributed exclusively by Mediplus, leader on the Romanian pharmaceutical distribution market, and with OTC drugs from Sanofi-Aventis, which were in Relad’s portfolio.
Past experiences show that including a product in the portfolios of several distributors leads to a rise in sales of up to 100 percent, Buluc added.
