As such, sales on the site should yield over €2.1 million, based on previous estimates by company representatives, who are expecting turnover in 2008 to amount to €210 million.
Its main competitor and retail market leader, Altex, forecast some 5 percent of total company sales next year through its online platform. Furthermore, the Diverta bookstore chain, part of the RTC group, is planning for 20 percent of revenues by 2010 through its dol.ro online division, said company representatives.
Flamingo Group officials are estimating a constant sales rate for online sales, to amount to over 5 percent of sales forecast for 2009, and in excess of 10 percent for 2010.
