The fast moving consumer goods market (FMCG) increased 19.5 percent in 2007, compared to 2006, when it rose a mere 9.9 percent, according to a study by market research company MEMRB. The beverage segment was the most dynamic, increasing by 24.6 percent. The growth engine and the most important pillar were alcoholic drinks.

The food market increased in value in 2007 by 16.9 percent year-on-year, while the non-food market rose 12.8 percent in the same period.